Which Is Right for You?

If chiseled cheekbones and a snatched jawline are what you’re after, the art of contouring is necessary to learn how to enhance your features properly. While intimidating at first, contouring becomes easier once you know the areas on your face you want to improve and determine the product formulation that suits your needs. Contouring products, available in both powder and cream formulas, can work wonders; however, a common question is which formula is best for you? No matter your skin type, contouring products are formulated to provide you with what you need, and learning how to use them can instantly transform you into a makeup expert. Ahead, three pro makeup artists break down the difference between cream and powder contouring products—keep scrolling for their expert tips.

What Is Cream Contour?

If a softer blendability is what you’re after, you’ll want to reach for the cream contour the next time you’re getting ready. A cream contour is simply a contouring product with a cream or more emollient base, as opposed to a powder-based one. Thompson prefers cream contour formulas when aiming to create a soft look.

“Cream contour adds natural definition by creating soft, realistic shadows on the face. I reach for cream formulas when I want dimension that looks like second skin. They blend seamlessly and build gradually without leaving harsh lines.” You can build great dimension with cream contours, Byrne added, “These are creams, sticks, balms, or gel-based formulas, usually in cool tones or soft, matte bronzing shades, used to build dimension by deepening the natural recesses of the face.”

What Is Powder Contour?

When it comes to powder contour, think more sheer, Byrne notes. “Powder contours are the next generation, ranging from neutral mushroom tones to soft, warm bronzing shades. They’re typically more sheer and easier to control, applied on top of foundation to enhance and refine the sculpt. Powder contours soft, matte texture offers precision (depending on the brush used) and helps control shine while visually receding areas for camera-friendly definition.”

If you want a matte finish in your contouring product, powder is the formula to choose. Lightly layering the powder to intensify the color will help prevent it from becoming muddy or oxidizing after a few hours of wear. Thompson reaches for powder contouring products when working with combination skin types, “Powder contour defines features using a matte finish that enhances structure. It’s ideal for setting cream products or for combination to oily skin types. I prefer powders that provide warmth and depth without turning gray.”

Cream vs. Powder Contour

Whether you use a cream or powder contour, it’s essential to know the difference between the two. Warner uses each formula for different results: “Cream Contour can achieve a more skin-like finish and has a softer blendability that wears well. Powder contour is buildable and can be used on its own or set over cream makeup, providing longer-lasting results.” The most significant difference lies in the formulation and finish, with one being more matte and the other creamier, in some instances even dewier than powder. When choosing a formula, it’s always best practice to consider your skin type. If you have dry skin, a cream can help enhance the appearance of hydration. Oily skin? Opt for a powder that won’t turn shiny as the day goes on.

Can You Use Them Together?

The short answer? Absolutely. Knowledge is power, and the more you know how to use both formulas, the better off you’ll be. Thompson prefers to use both formulas when working with clients, “Cream Contour can achieve a more skin-like finish and has a softer blendability that wears well. Powder contour is buildable and can be used on its own or set over cream makeup, providing longer-lasting results. You can use both cream and powder contour together, depending on your desired look.”

Byrne added the benefits of using both formulas, “Layering cream contour first, and then setting or enhancing it with powder contour, intensifies the sculpt without building excess texture. The cream lays down a natural structure, while the powder reinforces and enriches the pigment, locking in the shape with a subtle yet extremely effective finish. This pairing originated in professional artistry and remains the gold standard for long wear, perfectly blended dimension.” When working with both formulas, you can also play around with the tones.

Warner explained her process with both cream and powder contouring products: “I will sometimes sculpt with a cream contour in a more neutral shade and buff it out, and then follow with a bronzy powder to create a sculpted and sun-kissed effect. Powder contour can be more matte, an excellent choice for oily and combination skin. Cream contour can be hydrating and have buildable intensity.”

The Final Takeaway

Don’t let contouring products overwhelm you. Knowing the difference between cream and contour formulas isn’t as tricky as you think. Cream formulas tend to appear more hydrating on the skin, while powder can sculpt and add dimension, often resulting in a more matte finish. Professional makeup artists recommend using contouring products tailored to your skin type, and agree that combining both formulas can create a stunning makeup look. If you’re looking to create a more “skin-like” finish, opt for a cream contour—especially if your skin is on the drier side. If you want a buildable product, choose powder contour. When using them together, keep in mind that applying the cream contour first is key, followed by the powder to intensify the sculpted look.