Olivia Rodrigo’s First Lancôme Campaign Is Going Viral

It’s no ordinary Tuesday because Olivia Rodrigo’s first Lancôme campaign has officially dropped, celebrating 10 new shades of the brand’s beloved L’Absolu Rouge Drama Matte Lipstick ($35), now with upgraded packaging and a refreshed formula. The launch comes just weeks after the 21-year-old singer-songwriter was named global brand ambassador for the iconic French beauty giant.

In the campaign imagery making waves across the internet, Rodrigo wears shades 399 Haute en Pink and 430 Plum Addiction. In the glamorous photos, she stuns in monochrome outfits that complement each matte lipstick beautifully, along with her signature winged eyeliner, voluminous lashes and a touch of blush.

“The selection of lipstick shades for Olivia’s campaign was carefully chosen to reflect her personal style,” Marie-Eve Dove, Global Marketing VP, Lancôme, told Forbes. “We wanted to highlight the intense, rich colors of the L’Absolu Rouge Drama Matte collection, which offers a wide range of shades that suit every skin tone. The contrast between the bold lip colors and Olivia’s natural, minimal makeup was designed to showcase the modern, sophisticated vibe of the collection.”

Shop the Shades

The packaging is as luxe as it gets, complete with a gold petal design and the oddly satisfying click mechanism that releases the cap and snaps it back into place. But beyond its aesthetic appeal, the formula is supercharged to deliver a surprisingly moisturizing matte finish you’ll actually want to reach for this winter.

“Looking into the science, The L’Absolu Rouge Drama Matte formula is unique due to its use of light diffusing powders, which create a soft-focus effect and ensure a smooth, even application,” Dove added in conversation with Forbes. “The lipstick’s high coverage is paired with an innovative blend of intense pigments and hydrating ingredients like ceramides and our unique blend of Grand Rose Extracts. This ensures the color applies evenly, without drying or flaking, while keeping lips feeling comfortable.”

Sold? Shop a couple more of the new shades we’re loving below.