Legendary makeup artist Bobbi Brown has been a staple in our makeup bags for years, and now the best Jones Road products are claiming prime real estate, too. After stepping away from her namesake beauty brand in 2016, Brown launched Jones Road in 2020—famously on the same day her non-compete with Estée Lauder ended—with six “hero” products, which she described as formulas that are “high-performing, multipurpose, and full of amazing, ‘good-for-you’ ingredients.” On top of each product’s versatility, we love that all of the Jones Road beauty products align with the no-makeup makeup and dewy skin trends that have taken over the internet (and our routines). And, as a nice bonus: These buttery formulas tend to have moisturizing properties that’ll keep flakiness and creasing at bay—especially ideal for mature skin types, by the way.
Our Top Jones Road Products
- The Ultimate Dew Enhancer: Miracle Balm, $40
- Get in Line: Gel Liner, $32
- Hit the Target: The Detail Brush, $28
- Wake Me Up: The Best Blush, $30
- Bye-Bye, Blush Blindness: The Blush Brush, $36
- Even-Keeled: Just Enough Tinted Moisturizer, $44
- Twinkling Eyes: Sparkle Wash, $26
- Dark Circles, Be Damned: The Neutralizer Pencil, $28
- Bigger, Bolder Brows: The Brow Gel, $26
Frequently Asked Questions
On the hunt for buildable, weightless makeup? Below, take a look at our editors’ honest reviews of their favorite Jones Road beauty products.
The Ultimate Dew Enhancer: Miracle Balm
Why it’s worth it: A 2022 Allure Best of Beauty Award winner, the Jones Road Miracle Balm is arguably the brand’s most popular product, and, trust us, its hype is well-deserved. This lightly tinted balm pairs its glossy (but not sticky!) texture with a subtle hint of shimmer to give your makeup look of the day a glowing finish. Makeup artist Suzy Gerstein previously told Allure that it’s a mainstay in her cosmetics kit for its “great range of shades” (13 total, by the way) and “user-friendly texture that works across a wide variety of skin tones.” Its sheer, buildable tint is so easy to use (just break the surface of the balm with your finger and pat it on), and the wide range of colors acts as a natural-looking blush, bronzer, highlighter, and even eye shadow. This formula also contains a blend of jojoba seed oil, argan oil, and vitamin E to moisturize skin as you wear it.
“If your skin is dull, dry, and needs some waking up, you absolutely need this product. Miracle Balm is truly a miracle in my kit—I can use it anywhere on my face for instant life. Yes, life. It’s like video game mana for your face! It adds a natural wash to the skin and doesn’t sink into fine lines or accentuate my pitted acne scars. My preferred color is this red-bronze Tawny, so I always look like I’m back from a beach getaway.”—Shanna Shipin, senior commerce director
- Key ingredients: jojoba seed oil, argan oil, vitamin E
- Shades: 13
- Finish: radiant
Get in Line: Gel Liner
Why it’s worth it: Yes, eyeliner can be (almost) foolproof. Instead of a standard pen or twist-up, Jones Road’s Gel Liner lives in a sleek little pot and works best with a firm, angled brush for precise, customizable lines. Use the tip of the brush to get right into the lash line, or use the flatter side for thicker, more structural lines. The gel itself is creamy, flexible, and water-resistant, so just make sure to twist the cap shut tightly to keep it from drying out.
“If you’re a gel liner newbie, this could be the one for you. The formula is so creamy that it makes it almost impossible to mess up, especially if you use the brand’s ultra-thin brush to apply it. I like adding a thin line of the Brown shade to my upper lids on days when I want to add just a little bit more oomph to my everyday makeup look.” —Kara McGrath, former content director
- Key ingredients: isododecane (keeps it smooth), tribehenin (extends wear), and silica (provides slip)
- Shades: 4 (Black, Brown, Navy, Violet)
Hit the Target: The Detail Brush
Jones Road
The Detail Brush
Why it’s worth it: Reach every nook and cranny with Jones Road’s The Detail Brush, a small, slightly firm (yet still soft) face brush designed for precise application. Its flexible bristles easily maneuver around the nose, mouth, and under the eyes for spot coverage exactly where you need it. The brush pairs especially well with the Neutralizer Pencil (also on this list!), creating the perfect on-the-go duo: Add coverage with the pencil and blend everything in with the brush.
“I have to admit, I seriously underestimated The Detail Brush when I first began using it. Its slim build and dense, tapered bristles led me to believe it was a pretty standard concealer brush—and it is great for precise spot-concealing—but this puppy can do so much more. Need a brush that can pack glitter onto the eyelids without flying everywhere? Detail Brush. Draw a sharp line with a potted eyeliner? Detail Brush. Contour and highlight all your nose’s nooks and crannies? You guessed it. I have to have at least two in my kit at all times (one for complexion and one for eyes, naturally).” —Nicola Dall’Asen, senior news editor
Wake Me Up: The Best Blush
Why it’s worth it: Think of the silkiest, most blendable blush you’ve ever used, and now meet the one that may even beat it: Jones Road’s The Best Blush. Though it’s a powder, squalane helps the formula melt into the skin like a cream would. Build it up or keep it sheer; either way, there’s zero cakiness. Five flattering shades—from deep berry to soft peach—add a pop of color that brightens your complexion and gives a lit-from-within glow without feeling overdone.
“I’ve been using the Jones Road blush in Berry for years. It’s my go-to powder formula for days when I need a bright pop that won’t turn greasy under camera lights. It’s so pigmented that I can even use my fingers to apply. And for someone who does makeup in the back of Ubers, needing one less brush is an asset.” —Jessica Cruel, editor in chief
- Key ingredients: squalane
- Shades: 5 (including Pop and Peachy)
- Finish: natural
Bye-Bye, Blush Blindness: The Blush Brush
Jones Road
The Blush Brush
Why it’s worth it: That being said, if you do prefer a blush or tend to swipe on too much blush, a fluffy brush like Jones Road’s The Blush Brush is the perfect tool to gradually layer on your favorite shade. This Allure Best of Beauty Award winner can be used with both powder and cream blushes for streak-free, buildable application. And, the rounded shape is the perfect size for adding some flush straight to the apples of the cheeks or blending along the cheekbones.
Tester feedback from managing editor Alessandra Foresto
“I can remember a time when I didn’t think I needed blush, but let’s not talk about that. Now that blush is a can’t-leave-home-without-it item for me, I’ve been working on upgrading my application tools. The brand says the brush is ‘designed for precise product pickup (not too much, not too little),’ and…I see no lies here, particularly when using it for powder blush. It’s also made with vegan bristles, which is a must for me!” —Alessandra Foresto, managing editor
Even-Keeled: Just Enough Tinted Moisturizer
Why it’s worth it: The Just Enough Tinted Moisturizer is a skin-care-forward formula that packs a serious punch of hydration via sodium hyaluronate. The coverage is just enough to even out tone, blur redness, and mask minor discoloration, all while looking lightweight and sheer so your skin still looks like, well, skin. It glides on without clogging pores, making it ideal for days when you want to look polished and fresh—but not like you’re wearing a full face of foundation.
Tester feedback from associate social media manager Katie Gunderman
“The Jones Road Just Enough Tinted Moisturizer has the perfect natural finish and light coverage—it’s what I always reach for when I still want to see my skin peeking through. The mousse consistency blends out effortlessly and pairs so nicely with all my other products.” —Katie Gunderman, associate social media manager
- Key ingredients: glycerin, sodium hyaluronate
- Shades: 16
- Finish: dewy
Twinkling Eyes: Sparkle Wash
Why it’s worth it: Dazzle your lids with the Jones Road Sparkle Wash, a party-ready liquid eye shadow packed with shimmer. Each of its five neutral shades features a multidimensional shimmer that never dims, thanks to its long-wearing, no-budge formula. One swipe leaves behind a subtly shimmery tint, but feel free to layer its buildable formula for enhanced glitter intensity.
Tester feedback from commerce editor Sarah Han
“I love a shimmery shadow, and a quick-to-apply one at that. Jones Road’s Sparkle Wash takes all but five seconds to swipe and blend out with my fingers. Because it dries down pretty fast, I find that blending out the pigment with my fingers—rather than a brush—works better.” —Sarah Han, commerce editor
- Key ingredients: glycerin
- Shades: 5
- Finish: shimmer
Dark Circles, Be Damned: The Neutralizer Pencil
Why it’s worth it: Dial down the look of dark circles with The Neutralizer Pencil, a color-correcting take on the brand’s original concealer pencil. This chubby undereye pencil provides the same blemish-concealing effects as its predecessor in nine peach- and pink-toned shades to minimize discoloration without an ashy finish. It also houses shea butter, natural plant waxes, and castor seed oil, which not only help with glide and blendability, but also form a protective moisture barrier to help lock in hydration.
Tester feedback from Dall’Asen
“I’ve recently learned that it’s much more effective to use pink- and orange-toned concealers rather than super light ones to conceal redness and dark circles—and Jones Road’s Neutralizer Pencil is just that. With the same creamy, buildable formula as The Face Pencil, this one color-corrects like it’s nobody’s business. It’s basically the only complexion makeup I wear these days because it’s too easy to swipe it under my eyes, blend it out with my fingers, and go.” —Nicola Dall’Asen, senior news editor
- Key ingredients: castor seed oil, shea butter
- Shades: 9
- Finish: satin
Bigger, Bolder Brows: The Brow Gel
Why it’s worth it: The Brow Gel has a glycerin-infused formula that provides a flexible, non-crunchy hold, while also hydrating delicate brow hairs. This tinted gel is available in seven shades, including clear, to fill, shape, and define brows for a fuller, thicker look. Wear it on its own for a minimal everyday look or pair it with your favorite brow pencil the next time you wear a full face of makeup for a fluff-enhancing upgrade to your natural shape.
Tester feedback from commerce contributing commerce editor Deanna Pai
“Brow gels are my desert-island makeup product—they frame your face, people!—and this one is excellent, delivering just the right amount of pigment without making my brows look overdone. The spoolie is extra firm, too, making it easy to brush through and blend in.” —Deanna Pai, contributing commerce editor
- Key ingredients: glycerin
- Shades: 7
Frequently Asked Questions
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best Jones Road products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
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