Chloe Fineman Shares Her "Simple, No B.S." Hair Routine

Hair Full of Secrets

Our hair care routines are deeply personal. From our first salon experience to the first product we fell in love with, every moment is a part of our hair story. At Byrdie, we’re fascinated by the entire journey—the styling triumphs and the lessons we’ve learned from wash day disasters. With Hair Full of Secrets, we’re bringing you the tried-and-true products, rituals, and recommendations your favorite celebrities, founders, and influencers swear by.

Chloe Fineman joins our call from the hair salon. “I’m going blonde—well, blonder,” she tells me, her head already covered in silver sheets. It’s fitting, since our conversation is about, well, hair. Fineman knows a lot about the subject, if you didn’t know. The Saturday Night Live star is not just a funny girl; she’s a well-versed beauty girl.

Playing multiple characters in different skits every Saturday night requires constant hair changes—wigs, extensions, the whole nine. Fineman says working on the small screen has been the “best thing ever and the worst thing ever” because it makes her want to change her hair all the time. “I wore this pixie wig for this Alexander Skarsgård skit,” she tells me.” “There was a platinum bob that had me like, ‘Oh!’ I keep photos of everything, and I honestly need to create an album called ‘Wig to Reality,’ so I can turn these set styles into IRL hair moments.”

While she works to bring that vision to life, maintaining healthy hair is very much part of her reality. Fineman is a huge advocate, of course, considering she’s Olaplex’s new Chief Hair Officer. “I’m really here to bring science and no-nonsense to hair and help guide people when it comes to taking care of it,” Fineman says. “My goal is to simplify it all. It’s not complicated, it’s not B.S.—it’s workable hair care.”

One of her first orders of business is introducing the brand’s new No.3Plus Complete Repair Treatment, a pre-shampoo treatment that promises stronger, softer, healthier-looking hair in just three minutes. To commemorate the launch, Fineman filled me in on her unhinged hair decisions, her current routine, and her 2026 beauty mantra.

What Would Be on Her Desk If ‘Chief Hair Officer’ Came With an Office

“Obviously, Olaplex shampoo and conditioner. My true star is the No. 4D Clean Volume Detox Dry Shampoo. It’s unbelievable. It doesn’t leave a white residue and gives my hair texture without that dandruff-y feel. Aside from that, I’d have my laptop, a cold brew, and a Diet Coke. Water too!”

How She Maintains Blonde and Color-Treated Hair

“It’s Olaplex all the way. I’ve been using it for the past 10 to 12 years. I’ve veered off at times to try trendier things, but my hair always feels best with Olaplex. It’s so intuitive with the numbers—you can go in order, you don’t have to overthink it. I’m always blown away. It works on my hair and even on extensions—it makes them feel as good as new.”

Olaplex

On Her Most Unhinged Hair Decision

“Oh, gosh. I’ve already had, like, six different shades this year, but I’d probably say it happened during Covid, when I couldn’t color my hair and didn’t know what to do. I discovered color-depositing conditioners and went from rose gold to brunette to suddenly orange. At one point, I think my hair was nine different colors. Color is fun and such a form of self-expression, but it’s all about going gradual.”

A Red Carpet Hair Moment That Lives Rent-Free in Her Head

“I have two. Cannes [2024], for sure. Jacob Schwartz took me to this beautiful shade of blonde, and it was the first time I had hair extensions. It was really beautiful—very Old Hollywood. Then, the Met Gala was really fun. I wore an updo, and it felt very Pamela Anderson–cool.”

Olaplex

Her Hair Routine in Three Words

“Simple, no B.S., Kate Moss.”

Her Go-To Hair Treatment

“The No.3Plus Complete Repair Treatment is the most beautiful, nourishing treatment. It has that signature grapefruit scent, and it’s a game-changer—especially as I’m going back to being blonder. It’s truly tried and true.”

What Her Hair Would Thank Her for Right Now

“It would say ‘thank you for taking us back to blonde.’ We know it’s nice to be in New York and be taken seriously as a brunette, but we’re happier as a blonde.”

A Hair Color She Wants to Try

“I’ve been wearing a lot of red wigs on SNL, and there’s this one that’s a dark, cool-toned red. It’s almost purple and seriously gorgeous. We call it my sexy wig and try to sneak her into different sketches. I wore her in an Uber Eats ad and a baby shower sketch—it’s just really fun, and I wouldn’t mind that being my actual color.”