Key Takeaways

  • Ariana Grande told us all about R.e.m. Beauty’s new launch: the Sweet Dreams Eyeshadow Quads.
  • The little palettes are arriving with a new, rich and velvety formula and “super convenient, cute” packaging.

Sweet dreams are made of many things. Vivid colors, shimmery finishes, and an Ariana Grande appearance are just some of them.

And yes, in all my good dreams I’m wearing gorgeous eyeshadow. Aren’t you?

This month, R.e.m. Beauty has an iconic new launch to share: the Sweet Dreams Eyeshadow Quads “for eyes that tell stories and artistry made effortless.” With a new talc-free formula and lightweight feel, each features a curated color story with rich payoff.

Keep reading to discover everything there is to know about the release from Grande herself—and shop the quads yourself.

The Inspiration

Grande tells Byrdie exclusively that she and her team wanted to create the palettes as a “means of evolving and expanding upon” some of their favorite core eye products.

Katia Temkin


“Everything we do is with the intention of making self expression and artistry through makeup feel more effortless and fun, and these palettes really feel like the embodiment of that,” she explains. “They are super convenient, cute, easy to use, and just gorgeous.”

The Product

The four quads are named Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo. As Grande explains, “each quad tells a different color story, ranging from different shades of satin mattes, shimmering duo-chromes, luminous metallics, to wet-shine finishes.”

That’s one of her favorite things about them.

“Of course, it’s never just one!” she says. “This new eyeshadow formula is really special. We first previewed it in the Wicked collection and knew that we had to bring it into core. There is just something so special about it, the color payoff is so rich and the pigments are so velvety and weightless, while also being talc-free and of course maintaining our clean and vegan formula standards.”

REM Beauty


Also of note: How the velvety shadows are housed.

“I love the new packaging. It’s a bit of a reinvention, something different for us, and it’s just so cute and little and concise, perfect to throw in your purse,” Grande adds. “It’s a really exciting step up and evolution of our core products.”

Where You’ve Seen Them

This season is full of beauty sneak peeks, especially when you’re an award-nominated brand founder. Grande wore the quads on recent outings to the Critic’s Choice Awards and Golden Globes, and their existence is definitely informing her awards season makeup vibe, which she describes as “a modern twist on classic, old Hollywood glamour,” overall.

“I have always been very influenced by the glam and fashions of the ’60s. Lately I’ve been going for a softer, chocolate brown cat eye using our new palettes, which has been one of my favorites these days,” she adds. “It’s hard to pick a favorite from the new palettes, but for the Globes we used Babydoll and even snuck a little bit of Earth Fairy on my brow bone and cheek bones. Each of them offers something different and I can’t wait for you to try them for yourselves.”

@arianagrande/Instagram


When you do get your hands on them, play! And remember this advice from the icon herself:

“One of my favorite things about beauty and makeup and hair is that it’s all just an extension of who we are, and how we evolve over time. Beauty helps us express where we are and what we’re feeling.”

The Sweet Dreams Eyeshadow Quads officially launch January 21, but Byrdie readers can shop now at rembeauty.com.





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