Cocokind Is Hosting a Brand Trip for Customers: What to Know

Over the past few years, influencer brand trips have sparked plenty of conversation—first for how they’re TikTok gold and second for the growing debate over who should be on the guest list. Many argue that it’s loyal customers, not influencers, who deserve to be spoiled with tropical getaways, swag and activities galore. Cocokind has heard the chatter and is flipping the script. The brand recently announced that it’s hosting a customer-exclusive brand trip in Napa Valley this January—and they’re currently searching for applicants to join in on the fun.

The Cocokind customer brand trip offers attendees the ultimate influencer experience: flights and transportation, five-star hotel accommodations, meals, face time with the brand’s founder, Priscilla Tsai, and the rest of the Cocokind team, an exclusive first look at brand-new Cocokind products and more.

“ICYMI: We’re redirecting our budget from fancy PR mailers to host a CUSTOMER BRAND TRIP and are taking a group of our customers to Napa from 1/24-1/26 to celebrate an EXCITING launch,” the brand wrote in an Instagram post. “Come spend time with us, get pampered and have the whole branded experience!”

The brand is currently accepting applications for the trip. Open to U.S. residents ages 21 and over, the process requires submitting a 60-second video sharing your love for Cocokind. “Link in our bio to apply,” the post continued. “Spots are limited, and we will be star searching for the most passionate cocokind customers ⭐️ We cannot wait for January to come sooner!”