25 February Beauty and Style Launches We’re Falling for

Despite being the shortest month of the year, February really feels… long.

Do you know what makes it better though?! Besides a day full of chocolate and flowers to break things up 14 days in, there are a ton of brand new beauty and style launches to get excited for. Many of which are pink. 

Keep reading to discover this month’s most exciting releases, from gua sha-inspired combs to heart -shaped purses and some very fun collabs.

La Prairie Cashmere Body Cream

Luxe and lovely, La Prairie’s new cashmere body cream (also their first!) was formulated with a peptide inspired by cashmere—the cream itself hopes to mimic the feel of the fabric on your skin—and an advanced hydrating complex. I’ve personally been living for it this winter, especially when paired with my favorite actual soft-knit sweats.

Find Me Now Foldover Flared Maxi Skirt

I’m still in a place of butter yellow and polka dots, by the way. And feeling very glad that Find me now is on the same page. Though the red polka dots are looking enticing, too…

Ming Yu Wang Bloom Chopstick Rest

Crafted in celebration of the Year of the Horse (the design is based on the graceful lines of a horse’s saddle), these bespoke chopstick rests are cast in recycled brass, plated in rhodium, and adorned with a freshwater pearl.

Kara Yoo Lunar Horse Bag Charm

More fire horsing around comes courtesy of Kara Yoo, whose Lunar New Year collection is full of gorgeous literal horse designs like this silver bag charm.

“2026 is all about movement, freedom, and stepping into what’s next,” they shared when announcing the design. “Our newest capsule is centered around a hand-carved charm that nods to the Year of the Horse and its symbolism of strength, vitality, and adventure.”

Prereq Giving Me Life Hydro-Mist

Gen Alpha isn’t taking beauty too seriously, and brands are happy to provide products that fit into their simplified routines. Prereq is a brand-new brand created specifically for teen and pre-teen skin (they worked with 50 of them to conceptualize!) and launching with two offerings: a hydrating and balancing face mist and a refreshing deodorant spray.

Le Labo Violette 30

New Le Labo? It’s true. They do love us! Violette 30 is “inspired by the secret language of flowers” and pays homage to every facet of the violet with green floral notes with white tea notes, cedarwood, and a touch of guaiacwood. “Familiar yet unknown, Violette 30 is a study in saying yes to contradiction; a call to reclaim and embrace our many multitudes,” the brand explains.

Crown Affair Smoothing Air Dry Cream

I’m an air dry girl through and through, and the right products really make or break it. This one makes it. Designed to adapt to your ritual (and save you time in the process), The Smoothing Air Dry Cream helps you perfect your air-dry for soft, defined texture, restyle between washes, or you can use it to diffuse or blow-dry—it’ll give you heat protection up to 450 degrees.

Wool Beauty Axis Comb

Very, very cool celebrity and editorial hairstylist Adrian Arredondo just launched his brand of “hair tools made with intention,” Wool. To kick things off, there are two offerings—the Form hair brush and Axis comb—both professional tools that the artist uses backstage, but built for your everyday styling rituals.

Miista Gianna Mules

It’s going to be de-thawing outside soon, but while we wait loafers are the perfect in-between shoe for the seasons. Available in multiple colors and finishes, these are “part moccasin, part t-bar mule, with a buckle.” Just stay away from the slush if you go suede.

Dove Whole-Body Alcohol Free Deodorant

Dove just reformulated their alcohol-free whole-body deodorants. Providing up to 72 hours of odor control (head, shoulders, knees, toes, and anywhere else), they’re infused with 2% glycerin and vitamin E to keep your skin nourished.

Repetto Silk Tennis Sneakerina

If you’ve already bought your lover some classic Repetto ballet flats (good present), mix things up with a Sneakerina this month. The French brand just launched the beloved silhouette in four new, spring-y shades: Rose, Limoncello, Bleu Eden, and Cashmere.

Campbell & Kramer x Julia Mervis BFF Bolero

Campbell and Kramer’s collaboration with social media star Julia Mervis is full of soft fabrics, softer shades, and perfect-for-anything-you’re-up-to-this-winter silhouettes. The off-the-shoulder Julia Dress is a favorite (especially in the ballet pink shade), but I’m also partial to the BFF bolero. Me and mine will get matching, probably.

Casa Noon Sabbatical Hydrating + Balancing Serum

Another new brand alert: Casa Noon is a science-driven skincare company designed to “shepherd skin through salt, sweat, sun and anything else life throws at it.” Their first offering is Sabbatical, a waterless, aloe-based hydrating and balancing serum that you can use in the morning, at night, before you step into the sun, and any time after.

“I wanted skincare that could keep up with real life (from a morning run to school drop-off to meetings to the redeye out of town!) instead of slowing it down with complicated routines,” explained founder Andi Alleman in a press release. “The brand is my love letter to movement and living ‘OOO.'”

Estée Lauder Double Wear Foundation

You’ve probably met Estée Lauder’s famous Double Wear Stay-in-Place Foundation, but it’s had a makeover and it’s time to be reintroduced. After seven years of research and development, the new formula (it hasn’t been reformulated since 1997) promises better wear, comfort, and skincare benefits.

Adidas x Willy Chavarria Chavarria Megaride AG

The latest drop of the Chavarria Megaride AG (a collab between Adidas and Willy Chavarria) is available in two colorways: black and cream. First appearing on the Willy Chavarria Fall/Winter 2026 runway, the shoes are described as having “the power to transport us to a world without gravity, where no limits exist.”

Sauz x California Naturals Sauz Tomato Lip Balm

Speaking of collaborations, how about a special little offering from the Owen Wilson-backed bodycare brand California Naturals and.. Sauz tomato sauce! Featuring a subtle tint and hint of natural flavor via tomato water extract, this lip balm is super hydrating and, despite its simple ingredient list and lack of shine, will perhaps leave you feeling very saucy. That’s the power of soft, smooth lips, ya know?

Fitnexa Somnipods 3

For your beauty sleep consideration, these smart ear plugs were made specifically to help you snooze, offering powerful noise cancellation and insights into how well you rested come morning. If you’re someone who loves white noise (or brown, pink, the sound of a thunderstorm, crickets), they have that too… or you can use them as regular bluetooth earbuds during the day.

Noyz Unmute Mylk de Parfum

Noyz loves finding new ways for us to fragrance. Their latest is a collection of a few brand-favorite concentrated scents (you’ll find Unmute, Detour and Only Human) captured in a lightweight, first-of-its-kind pour-on fine fragrance milk that hydrates and nourishes your skin while providing the scent power of a perfume.

Milk Makeup Hydro Grip Gel Concealer

It’s a big month for Milk. Milk Makeup, this time around. After launching their viral jelly sticks in shimmer finishes (!) at the end of January, they just came out with a brand-new gel-to-cream concealer. Designed to deliver natural-looking coverage with a fresh and hydrated finish, the fun and skin-loving formula promises to make your skin look rested for up to 12 hours.

Summer Fridays Flushed Lip Stain

After deciding I was more of a cool pink girl than a neutral brown girl, I offered my BFF my extra Summer Fridays Flushed Lip Stain. Then she put it on, and I was hit with immediate regret. These nicely-shaped pens offer a super soft flushed tint that enhances your lip tone, whether you choose to wear it as a liner or cover your whole pout. The six shades (Rosette is my favorite, and I’m going to have to re-buy Almond) launched alongside eight equally smooth Soft Line Lip Liners that you can wear alone or layer on top for perfectly defined lips.

Slow Sunday V-Day Nightie

A delicate, soft pink nightgown to wear all February (and honestly, every night thereafter) long? Just what we all need. Made of 100% organic cotton and fully lined, this special Valentine’s Day edition of Slow Sunday’s June Nightie features bows, hearts, and a heirloom-quality lace neckline.

Versed Skin Refine Gentle Pore Clearing Serum

Meet your new favorite mandelic acid serum. Naturally it’s Versed’s version. A one-step multitasker, Skin Refine is what the brand refers to as “glass skin in a bottle.” It’s gentle on skin and big on glow, working to refine your pores and smooth texture as you sleep… all for under $20.

Odele Signature Hair Scent Mist

Have you smelled Odele’s signature fragrance? It’s found in almost all of their original haircare products and so, so good. Now, the clean, green, fresh, and earthy scent has been bottled so you can enjoy it even when it’s not wash day. At the top, you’ll find cucumber and bamboo. Middle notes of ylang ylang and lemon come in to jazz things up before oakmoss and white cedar stick leave their lasting impression.

Affection Blvd Marshmallow Heart Clutch in Blood Orange

Will you be my Valentine? If yes, will you buy me a heart-shaped bag to mark the occasion? Affection Blvd has so many cute options, including this pillowy, cotton-stuffed option. Don’t miss those star and moon zipper charms, either.

PJs by PJ Valentine’s Day Heart Set

…Or a Valentine’s Day pajama set. This cute top and bottom (there are matching boxers, too!) is covered in all the symbols of romance. Think boxes of chocolates, heart-shaped balloons, and John Cusack with a boombox over his head.